WiLSWorld Shorts: Communication During a Crisis
This event has already occurred but you can watch the recording on our YouTube channel!
Join the next WiLSWorld Shorts on Friday, February 19th, as we welcome guest UW-Madison presenters Lisa R. Carter (Vice Provost for Libraries and University Librarian) and Natasha Veeser (Director of Communications – Libraries) as they share their experience and expertise in crafting timely, useful, and empathetic communications during a crisis, including:
- handling a long-term, rapidly-shifting crisis/challenge
- determining team(s) and roles
- finding the appropriate new tone
- developing communications plans for and balancing both internal and external needs, and
- how to gather and use feedback to improve
The presentation will be recorded and shared. We hope you can join us!
Meet the presenters
Lisa R. Carter is the Vice Provost for Libraries and University Librarian at the University of Wisconsin-Madison. In her role, she provides leadership for strategic planning, fundraising, coordinating campus library collections, services and personnel, advancing cross-campus collaborations and cultivating campus, regional, national and international partnerships. Currently, Lisa serves on UW-Madison’s Student Digital Ecosystem Executive Committee, Online Undergraduate Project Executive Planning Board, and iSchool Advisory Council, and as the incoming Chair of the Association of Research Libraries Diversity, Equity and Inclusion Committee, serving on ARL’s Program Strategy Committee.
Prior to joining UW-Madison, Carter served as the associate director of special collections and area studies from 2011-2018 at The Ohio State University Libraries. Previously, she was the head of the Special Collections Research Center at North Carolina State University Libraries, the director of archives at the University of Kentucky Libraries, and a film cataloger at Iowa State University.
Carter received a master’s degree in information and library studies from the University of Michigan and a bachelor’s degree in interdisciplinary humanities from Michigan State University.
Natasha Veeser is the Director of Communications for the Libraries at UW-Madison. She is responsible for the overall communications and marketing planning and implementation. In her role, she manages both the strategic internal and external communications, marketing, and outreach efforts, and oversees branding, style, and messaging to ensure alignment with university standards and expectations. Natasha also leads efforts in the development of key marketing materials, publications, social media initiatives, strategic planning as it relates to communications, as well as maintains key communications partnerships with the WFAA, units across campus, and throughout the nation.
Before joining the Libraries at UW-Madison, Natasha served as a communications specialist for UW Extension CEOEL, was the communications manager at the University of Kansas School of Journalism and Mass Communications, and served as public relations director for the Louis Berger Group where her primary client was the U.S. Army Corps of Engineers. Prior to a career in public relations and communications, Natasha was a television anchor and reporter for nearly a decade.
Natasha received her bachelor’s of Science in Journalism, with an emphasis in Broadcast Journalism from the University of Kansas.
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